Go West with Wrangler: How to Rock the Cowboy Trend

go west with wrangler

The Western style is a design aesthetic influenced by the American West that includes leather, cowhide, and rustic wood elements. Its popularity is mainly attributed to its casual and inviting feel as well as its ability to combine classic and modern elements to create a unique and timeless look.

If you’re considering adding country-inspired pieces to your wardrobe, you wouldn’t be wrong to go with the timeless Wrangler designs, renowned for their fine craftsmanship and casual charm.

Since the brand was established in 1947, it has been the go-to destination for denim clothing, but its also now renowned for producing high-quality button-down shirts, T-shirts, blouses, hoodies, jackets, vests, and stylish accessories. Here are some stylish Wrangler clothing pieces to help you get started with the western style.


A western shirt is a classic piece of western-inspired apparel. It has a distinct yoke on the front and back which usually wraps around the neck and shoulders. Originally, the yoke was created to support the looser areas of the shirt. Over time, it has become increasingly adorned as a distinctive aspect of a western-style shirt. The range of Wrangler western shirts includes some of the trendiest designs that are sure to make a lasting impression.

If you can’t decide between the various options available for Wrangler western shirts – such as embroidered or plaid – why not take one of each and enjoy different looks? Two designs that are sure to draw attention are the Contrast Trim Western Flap Pocket Shirt and the Nixon Embroidered Shirt.

When in search of a Western-style alternative to a white formal shirt, the Nixon should be your go-to. You’ll be sure to attract attention with the contrast stitching on the front and back yokes, the piping on the cuffs, and the intricate snaps that make up this shirt. Even without any other country-style wardrobe pieces, your outfit will give off a Western vibe. Crafted from 100% cotton and featuring a snap closure for easy on-and-off, this shirt is a must-have for any cowboy look.

The Contrast Trim Western Flap Pocket shirt, on the other hand, will give you a cool, cowboy look without having to be on a horse. The slim cut, western front yoke, front pockets with a “W”, contrast stitching, and other features come together to create a modern rodeo-ready style that can still be worn for any occasion.


Wrangler jeans have become a worldwide symbol of versatility, transcending the realms of work and Westernwear. Those who buy these jeans have an appreciation for quality, style and comfort. Not only are these jeans popular among all generations and genders but the iconic “W” on the back pocket makes them instantly recognisable. Let’s take a look at some of the most iconic designs.

Regular Fit Jeans

This particular style of jeans comes in both a dark and light wash, and they have been designed to fit perfectly – not too tight, and not too loose, with a slight bunch at the ankle to pair with any kind of shoe in your collection, from western boots to sneakers to dressy Oxfords.

Wrancher Dress Jeans

The Wrancher is often referred to as a jean, but it more closely resembles regular trousers rather than traditional blue denim. This style was first developed in the 1970s to provide cowboys with a smarter look while remaining true to their rustic way of life.

Originally designed for men, the Wrancher has become popular among women too, especially those into the street style, as it has a slightly flared cut that compliments all body types.

Retro Slim-Fit Boot Cut Jeans

Absolutely every fashionable man should own this retro-style piece of clothing. It features a contemporary slim-fit design to show off the male form, along with classic details and accents. Plus, they look great with cowboy boots!

The great thing about finding the perfect pair of jeans is that they can be easily paired with other items from your wardrobe, such as a blazer. As you become more comfortable with the look, you can begin to incorporate more country-style pieces into your outfit.

Pullover Hoodie

The Wrangler Crest pullover hoodie is the ideal option for cold days when you need more than just a shirt to keep you warm. It has a kangaroo-style pocket, a drawcord at the hood, and a chest print of the “W” emblem set against a crest. It is made of a soft cotton blend for light warmth. This hoodie is perfect for business, relaxed days, and any other event in between. It looks great with the brand’s recognisable jeans.


A classic men’s jean jacket is the perfect way to add a splash of western style and coziness to your wardrobe. The company has a range of modern and vintage designs, some with the signature “W” on the back. Opt for one with a lining of sherpa, flannel, or fleece for additional warmth, as these go all the way through the jacket – something rare in many denim jackets.

For extra warmth on cold days, the Wrangler Down Puffer Jacket is a perfect choice. This stylish black coat features a high funnel neck, zipped pockets, elasticated sleeves and waistline, and the brand’s signature embossment. With its loose fit and superior warmth, this jacket is a winter must-have.


A vest is the perfect piece of clothing for layering without packing on extra weight. The Riggs Workwear vest is lightweight and ideal for layering over your everyday shirts and blouses, without adding any extra bulk. Crafted from broken twill, it has a CORDURA® lined welt chest pocket, a hidden zipped pocket, and a patented tape measure patch for all your workday essentials. Once you try it on, you won’t want to take it off.


Any cowboy costume must include the right accessories. Belts and belt buckles are excellent additions to your ensemble to add some stylish western flair. Invest in a belt that will go with your outfit and the occasion and is made of high-quality materials, like for instance, the brand’s 75th-anniversary tooled belt.

You can be confident that the Wrangler 75th anniversary tooled belt is of the highest quality and will last for many years to come. This belt features a large buckle and is constructed from full-grain, vegetable-tanned leather, as well as zinc alloy hardware. The special design commemorates the company’s 75-year history, making it the perfect accessory to add to your favourite Wrangler jeans.

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